Our Story

It all started with a simple idea: pets deserve the same love and care as any family member. Back in 2018, our founder, Sarah, was hiking with her golden retriever, Max, when she realized how hard it was to find gear that kept him both safe and comfortable. "Why does this feel like rocket science?" she joked to her husband. But that frustration sparked something bigger—a mission to create products that make pet parenting easier, safer, and way more fun.

Fast forward to today, and FurryStoro has grown from a garage project into a trusted name for pet lovers worldwide. But honestly? We still operate like that small team obsessed with Max’s wagging tail. Every product we design comes from real-life moments—like when a customer told us their cat finally slept through the night thanks to one of our beds, or when a rescue pup’s anxiety eased with our cozy jackets.

What We Believe

Pets aren’t accessories—they’re family. That’s why we’re picky about materials (no itchy fabrics here!) and test everything with actual pets. One of our team members, Jake, even "borrowed" his neighbor’s grumpy Persian cat to test a new bed prototype. Spoiler: the cat approved.

• Safety first: If it wouldn’t work for Max, it doesn’t make the cut.
• Adventure-ready: Because muddy paws and rainy walks happen.
• Sustainability matters: We’re slowly switching to recycled materials—our planet has paws too.

Why FurryStoro Exists

Ever bought a "one-size-fits-all" pet product that fit… nothing? Yeah, us too. We’re here to fix that. Whether it’s a tiny Chihuahua or a giant Maine Coon, we design for real bodies. Take our harnesses—they’ve extra padding because, let’s be honest, no dog wants chafing on hike day.

But it’s not just about products. When a customer emailed us about their blind dog struggling with stairs, we worked with a vet to create a non-slip solution. That’s the stuff that keeps us going.

The Little Things That Inspire Us

You’d be surprised how much joy comes from the details. Like the time a customer sent a photo of her terrier napping in our bed—with one paw draped over his favorite toy. Or the senior cat who rediscovered playfulness with our gentle grooming brush. These moments remind us why we do this.

So whether you’re prepping for a mountain trek or just a cozy night in, we’ve got your back. Because at the end of the day, it’s about making life better—one purr, wag, and happy zoomie at a time.

P.S. Max still tests every new product. His verdict? Usually a tail thump and an attempt to steal the sample.